Social Media
With 17+ million Australians scrolling through social platforms everyday this channel can’t be ignored. Our team continuously stay informed about the latest trends, updates, and best practices in the paid social media space. This allows us to implement cutting-edge strategies, leverage new features, and adapt our optimisation techniques to keep your campaigns at the forefront of industry standards.
Before commencing paid social media campaigns we conduct thorough audience analysis to gain a deep understanding of your target market. Through market research, customer profiling, and data-driven insights, we identify the demographics, psychographics, interests, and behaviours of your ideal audience segments.
Creative assets are optimised for different ad formats and placements across the social media platforms. Whether it’s single image ads, video ads, or carousel ads, we tailor the creative elements to maximise engagement and conversions based on the unique requirements of each format and your KPIs.
For every campaign we implement robust conversion tracking mechanisms to measure and optimise the performance of your campaigns. By setting up conversion tracking pixels, event tracking, and custom conversions, we provide accurate data on campaign effectiveness, allowing us to refine targeting, creative, and bidding strategies for improved results.
Across leading Social Media platforms Meta (Facebook & Instagram), Pinterest, TikTok, LinkedIn, Snapchat, YouTube, Twitter& WeChat.
Offering
- Social media strategy & media planning
- Setting goals and objectives for paid Social
- Data driven forecasting
- Audience targeting
- Optimisations and A/B tests
- Performance tracking & refinement
- Live reporting dashboard & monthly reports
- Recommendations and insights
Benefits
- Targeted Reach
- Cost Effective
- Increased Brand Awareness
- Engagement and Conversions
- Detailed Analytics
Targeting Capabilities
- Demographic Targeting
- Interests & Behaviours
- Location
- Custom Audiences
- Lookalike Audiences
- Retargeting
