Programmatic Audio

Digital Radio

Programmatic audio advertising has become an increasingly popular and effective method for reaching targeted audiences. IAB shows digital audio advertising spend surging to $221m in the year ending Feb 2023. We can buy programmatic audio across music streaming platforms, radio apps, podcasts, and other audio-based platforms. This approach allows advertisers to deliver personalised and relevant audio ads to specific audiences based on factors such as demographics, interests, and location. By leveraging programmatic audio capabilities, we can optimise the campaigns in real-time, ensuring maximum reach and engagement. Programmatic audio provides valuable data insights that enable us to measure performance, and make data-driven decisions. With its efficiency, precision, and ability to deliver highly targeted messaging, programmatic audio has become a powerful tool for advertisers looking to enhance reach and impact in the digital advertising landscape.

BENEFITS OF DIGITAL AUDIO ADS:

Online Radio

With the growth of internet radio and streaming services, online radio advertising offers a unique and effective way to reach a wide audience. We can target specific demographics, genres, or geographic locations to ensure the message reaches the desired target audience.

Music Streaming

Music streaming advertising provides audio or display ads across the leading music streaming platforms. With the rise in popularity of music streaming services such as Spotify, SoundCloud and Pandora, advertising on these platforms has become a powerful tool for reaching a large and engaged audience. Advertisers can leverage various ad formats, including audio commercials, display ads, sponsored playlists, and branded content, to deliver their message to users while they enjoy their favorite music.

Podcasts

As podcasts have gained significant popularity in recent years, advertising through podcasts have become an effective way for businesses to reach targeted audiences. Podcast ads typically come in the form of pre-roll, mid-roll, or post-roll spots, where advertisers can deliver their message to listeners. We can buy based on genre, location, demographic targeting, key words, across over 100,000 podcasts.

FORMATS AVAILABLE

TARGETING

DEVICES

BUYING MODELS

MEASUREMENT

Impressions (number of times the ad was served to listeners)
CTR (Click through rate - where possible)
Conversions through unique URLS, promo codes, dedicated landing pages
Engagement metrics (completion rates, listen through rates, avg listen time)
Brand Lift Awareness studies
Brand Lift
ROI (Cost vs KPIs)