BVOD
Definition
Broadcast Video-On-Demand refers to all content from traditional TV broadcasters that is made available online for viewers to consume at any time. It includes content made available on-line and on-demand from the traditional TV broadcast stations.
Advantages
Brand Safety
Broadcast Video-On-Demand , otherwise known as ‘catch up TV’ refers to all content from traditional TV broadcasters that is made available online for viewers to consume at any time. It includes content made available on-line and on-demand from the traditional TV broadcast station.
No Bots
Unlike other digital advertising formats, BVOD stands out as a format that remains unaffected when it comes to fake clicks and fake impressions and with great viewership and unskippable formats.
Precise Targeting
We can target specific shows, genres, channels, geo locations and more. A lot more precise and cost effective than free to air TV. Further information on targeting below.
Viewed on
- Connected TV
- Mobile
- Desktop
- Tablet
Specs
- Sizes- 1920 x 1080
- Length - :15 and :30 non-skippable ads
- File format: .mp4
Delivery type
- Livestream: Content being experienced live
- On-Demand: Recorded content played at a later time
Position
- Pre roll
- Mid roll
- Post roll
Targeting Capabilities
- Languages
- Geography
- Gender
- Age
- Parental status
- Income range
- Day and time
