Why Analytics, Tagging and Reporting Matter
Without accurate analytics and structured reporting, you can’t see what’s truly driving performance. We help you capture and interpret the full customer journey — from first impression to final conversion — using Google Analytics 4 (GA4), advanced tagging frameworks, and integrated dashboards that unify all your data sources
Whether you’re running programmatic, Google Ads, social, or email marketing, our end-to-end analytics solutions ensure your decisions are based on evidence, not guesswork.
Our Services Include
GA4 Setup & Migration
Configure and migrate to GA4 with tailored event structures, goals, and conversion tracking.
Tag Implementation & Management
Deploy and maintain tags through Google Tag Manager (GTM) or other enterprise tag systems.
Data Layer Development
Build robust data layers to feed clean, structured information into your analytics tools.
Conversion Tracking
Set up tracking for leads, purchases, and other critical KPIs across all media and website platforms.
Cross-Channel Attribution
Connect performance data from Programmatic, Google Ads, Meta, LinkedIn, YouTube, and more for a complete view of ROI.
Pixel & Event Tracking
Design and implement advanced event-based tracking for remarketing and audience segmentation.
Ecommerce & CRM Integration
Link your GA4, ecommerce, and CRM data to measure full-funnel performance and customer lifetime value.
Audit & Troubleshooting
Identify and fix broken tags, missing events, and reporting inconsistencies to ensure accuracy.
Centralised Dashboards & Real-Time Reporting
Your campaigns live across multiple platforms — your reporting should too.
Our centralised reporting dashboards consolidate data from GA4, ad platforms, CRM systems, and ecommerce platforms into a single, easy-to-use interface. Built in Looker Studio (formerly Data Studio) or your preferred BI platform, they provide:
Campaign Delivery Insights
Real-time tracking of spend, pacing, impressions, clicks, and conversions across all channels.
Sales & Lead Reporting
Integrated data from ecommerce and CRM systems for complete visibility from media spend to revenue.
Channel Comparisons & Attribution
See which channels and creatives drive the most valuable outcomes.
Custom Views
Dashboards tailored for marketing teams, executives, or sales managers with the metrics that matter most.
No more disconnected spreadsheets or manual reports — just one live, transparent source of truth for your marketing performance.
The 100% Digital Difference
- GA4 Experts: Deep expertise in setup, migration, and advanced event configuration.
- Accuracy You Can Trust: Every tag and metric is tested, verified, and continuously maintained.
- Privacy-Compliant: Built with full adherence to Australian Privacy Law and cookie-less best practices.
- Fully Integrated: Works seamlessly across DV360, Meta, TikTok, Shopify, HubSpot, Salesforce, and more.
- Visibility: Live dashboards and open data access.
Analytics as a Managed Service
We don’t just set up analytics — we manage it.
As part of our managed analytics service, 100% Digital provides ongoing monitoring, data quality assurance, and reporting support. We ensure your GA4, tagging, and dashboard infrastructure continue to evolve alongside your business objectives and marketing activity.
From campaign setup to executive-level reporting, we deliver a seamless analytics ecosystem that helps you make smarter, faster decisions.
Ready to See the Full Picture?
Let’s make sure your analytics, tagging, and reporting are working at 100%.
Contact us today to book an analytics audit or build your custom campaign performance dashboard.