Retail Media
Retail media is a rapidly growing and evolving media landscape full of opportunity for retail brands. Retailers are using their platforms—like e-commerce sites and digital screens—to display ads to their shopping audience. As online shopping grows, major retailers such as Woolworths and Coles are enhancing their advertising networks, allowing brands to target consumers directly at the point of purchase. This strategy boosts retailer revenue while providing brands effective advertising opportunities.
On-Site Ads
Ads placed on the retailer’s website or app, such as sponsored products, display ads, and banners.
Off-Site Ads
Ads on external sites (like social media or other publisher networks) that retailers place on behalf of brands to drive traffic back to the retailer’s platform.
In-Store Digital Screens
Screens within physical stores that promote brands or products and influence shoppers directly at the point of sale.
Retail Media (in the USA) will account for almost 1 in 4 dollars of ad spend by 2028.
eMarketer
Guide to Retail Media, September 2024.
Retail Media Networks
Reporting Store Visits & Sales
Shop visits
- We can measure foot traffic from audiences who have seen your digital advertising.
- Allows to find customers interested in visiting your shop and maximise the impact on and offline for your campaigns.
- Including Store Visits in your strategy optimises to omnichannel customers and prioritises foot traffic.
Sales
- The most important metric of them all: Sales.
- We can track customers' journeys from seeing ads to the point of purchase.
- ROAS metrics monitored and optimised daily.
- Also offering brand uplift studies.
