Did you know that social media ads are the leading source of brand awareness among internet users aged 16 to 34? This tells us that it’s not just a place of entertainment, but an arena for business to grow and new audience targeting. However, one thing that might be confusing is understanding paid vs organic […]
Paid vs Organic Social Media: What’s Worth Your Investment Read More »
Like many, you’ve also invested in SEO and effectively optimised your website, created high-quality content, and even built a few quality backlinks – the ultimate mantra for SEO success – yet your rankings are not up to expectations. Sounds quite familiar. Well, it’s a common struggle among businesses, which eventually makes them overwhelmed with thoughts
Why Your SEO Isn’t Working (Yet): Common Mistakes & How to Fix Them? Read More »
Google Ads has emerged as a leading platform that helps other businesses expand their online presence. However, one key to success is not necessarily just selecting the correct keywords or composing an effective advertisement copy; it usually depends on the bid strategy, which operates behind the scenes. With intelligent automation, real-time optimisation, and advanced machine
Beyond the Bid: How Smart Bidding Strategies Are Maximising Your ROI on Google Ads Read More »
When you’re running a service-based business, every visitor to your website counts. Unlike product pages that push quick sales, service businesses rely heavily on trust, information, and clear action steps. That’s where conversion optimisation strategies come into play. They help turn browsers into buyers, or in this case, leads and clients. At 100% Digital, we
Top CRO (Conversion Rate Optimisation) Techniques for Service-Based Businesses Read More »
In this fast-paced digital era, where new trends become old within just a few days, content creation can’t be considered a “one-and-done” deal anymore. Thus, for Australian businesses with very limited time and resources, incorporating the best content repurposing strategies is the ultimate game-changer. Plus, repurposing content helps you stay on top, reach diverse audiences,
Repurposing Content: Get More From What You Already Have Read More »
Selecting the right digital marketing channel for your business isn’t a cakewalk anymore—it requires unwavering attention from every perspective. Moreover, every business needs perfect alignment of decisions with their targeted audience, market, and goals to ensure long-term growth. Nonetheless, in this guide, we’ll share some of the most effective methods, ranging from comparing different channels
How to Choose the Right Digital Marketing Channel for Your Business? Read More »
SEO is dead. Again. We’ve heard it every year for the past decade, and yet here we are. But this time, it’s not a tweak. It’s not another algorithm update or a new acronym to chase. The search landscape isn’t evolving, it’s being rebuilt. Keyword-stuffing is obsolete. Backlinks aren’t your biggest edge. And if your
How AI Is Reshaping SEO: What Marketers Must Do to Stay Ahead Read More »
Conversion issues? It’s probably one of these. Shopify is hands down one of the best eCommerce platforms out there—but just because it’s easy to use doesn’t mean it’s hard to mess up. We’ve built, reviewed and optimised a number of Shopify stores, and the same mistakes show up over and over again: stock themes, ineffective
The 6 Most Common Shopify Store Mistakes (and How to Actually Fix Them) Read More »
